17 January 2018


  • Gerard Bloxham - Curb
  • Gerard Bloxham - Curb 1
  • Gerard Bloxham - Curb 2
  • Gerard Bloxham - Curb 3
  • Gerard Bloxham - Curb 4
  • Gerard Bloxham - Curb 5

Gerard Bloxham - Curb

If Gerard Bloxham tries to tell you he hasn’t done much with life apart from skate, it’s advisable you stop him right there. That’s because this softly-spoken guy has a lot to be proud of, including being the owner and operator of the neat little shop Curb. Popular for skaters looking for new gears, people are also drawn to Curb because they know they’ll always be welcome to stay for a chat with a very genuine guy.

What’s your background?

I’m a Christchurch local but have done plenty of travel abroad too. In my earlier days I was a sponsored skater, And went to Japan for a month to check it out.  Five years later I went back and spent three years teaching and learning Japanese. I’ve also had time in Aussie trying out life there too. I came back to Christchurch in 2013 and decided I wanted to be part of the city, so started Curb with the intention of being involved in something I love doing. It hasn’t been totally smooth sailing, and I took a break for year and tried out some painting work while I waited for this lease to come up, but now I’m settled in and mostly it’s feeling pretty good.

Why have you set up here?

Curb has had a number of different homes before settling down here in St Asaph Street. Previously I was set up where the city tram station is now, but after the lease ran out, this new development that was due to open seemed like it would make a rad spot to be. There was plenty of help along the way too from the super people at Gap Filler and Life in Vacant Spaces who really gave me a boost.  First I was just over the way in what we called the ‘purple cube’, but now Curb is well at home in this little shop that I’ve really taken pride in making look good.

How would you summarise Curb?

Curb is about the love of skating in lots of ways obviously, and this shop is stripped back to what a skate shop should be, but it’s also about the connection you get when people come in and just want to have a yarn really. I’m stoked when people come in for a chat, even if they don’t buy anything but they enjoy what I do, well, that’s a day made for me. It’s an independent skateboard and clothing brand for anyone who appreciates quality and original local products with something to say.

What can we find instore?

You’ll find heaps of tees with ideas by me and painted by local artist Jacob Yikes and others worked into graphics by a graphic designer, plus caps, bucket hats, hoodies, skate shoes, skateboards and skate accessories. I’ve got my collection of skate photography that I picked up while living in Aussie on the walls, and there’s other pieces of art by people I’ve met through the shop. It feels cool to support these younger artists and give them a place to sell their work, plus it’s important to me that all the clothing is designed and printed locally.

Top 5 neat places?

Pavement Dunedin

Fusion Wellington

Rich Coffee Roasters Wellington

Def Store Auckland

Lyttelton Coffee Co Christchurch

Location Christchurch
Words by Rosie Morrison & Images by Anna Briggs