Transform Your Sheet Game With Our Favourite Local Bedding Brands

If we’re going to spend 33 years of our life in bed, we’re going to do it in style.

Woman lying in bed by Kinga Cichewicz.

Words by: Jess Willemse

Hero image: Kinga Cichewicz

Photography: Supplied

Arguably the most important investment you can ever make is in your sleep. After all, on average we spend 33 years of our life in bed—and seven of those are just trying to get to sleep. Sigh.

But one thing is for sure, there’s a few ways to take your bedroom from dreary to dreamland and it all starts with the bed linen. Think soft stonewashed French flax linen, plush European pillows and cosy comforters—absolute bliss. To help you get on your way to counting sheep in style, we’ve rounded up eight of the best New Zealand bedding brands around. 

Orange bed linen with cushions from Foxtrot Home.

Foxtrot Home

Nationwide delivery

Kate and Prue, the sister duo behind Foxtrot Home, are all about making stonewashed flax linen accessible for Kiwis. Their special pieces are OEKO-TEX® certified and made from 100% pure linen sourced from Northern France. What’s more, it’s pre-washed, meaning you’ll snuggle up in softness and comfort from day dot. Their pieces are in demand, so you may need to hop on a waiting list for your dream item to come back into stock. But trust us, it’s worth it. Whether you’re after duvets, sheets, quilts or valances, they’ve got it all. If you’re not sure where to start, order a book of their fabric samples to get a feel for what you like.

Woman sitting on the edge of a bed.

Penney & Bennett

Nationwide delivery

For high-quality bedding basics, you’ll want to drop by Penney & Bennett. These guys are all about bringing a bit of luxe to dream time, as they also stock a cosy range of loungewear, pyjamas and silk pillows. Their bedding selection is also crafted with French flax linen—noticing a theme here? It’s for a good reason. Flax linen is the perfect year-round fabric, naturally regulating your temperature as well as being hypoallergenic, breathable and made to last a lifetime. Their simple choice of colourways makes choosing a bedspread easy—you can’t really go wrong with a classic.

A neatly made bed using The Foxes Den sheets.

The Foxes Den

Nationwide delivery

For the ultimate bedroom inspo check out The Foxes Den. A family-owned business based out of Auckland, interior design specialist Marcella is at the helm of this very aesthetic operation. They carry a range of handmade New Zealand linens and even offer a bespoke design service, so you can score the custom bedding of your literal dreams. We especially love their luxurious French bed linen and the playful prints on offer. From wide stripes to geometric grid patterns and nautical-inspired colourways, you’ll find it hard to choose just one bedspread to buy. Good luck. 

Bed with pillows and cushions by A&C Homestore.

A&C Homestore

Nationwide delivery with stores in Auckland + Christchurch

If you’re looking for a bed get-up that encompasses both trendy and timeless, A&C Homestore has your back. This cult-favourite homewares shop was founded by The Block winners Alex and Corban, so they sure know a thing or two about curating a style to impress. Their bedding range is made purely of stonewashed French flax linen, decked out in a range of serene colourways. We’re especially into the gingham and pinstripe sets, offering a taste of something different without going overboard. This is a sure bet to make nodding off a breeze.

Close up of linen sheets from George Street Linen.

George Street Linen

Nationwide delivery

Based out of Whakatane, George Street Linen know a thing or two about turning your nap time up a notch. Offering a range of on-trend bedding in simply luxurious fabrics, there’s something for everyone to cuddle up in. Our personal favourite is the silky soft yet breathable bamboo linen, but you can also pick up a set in 100% pure linen, Mulberry silk or cotton jersey. Keep your eyes peeled for seasonal prints and fresh colours because let’s be honest, not all bedding needs to blend in. What’s more, you can sleep soundly knowing that George Street is all about doing things the right way; using natural fibres, minimal processing, zero-waste packaging and designing products to last a lifetime. 

Close up of bed with pinstripe cotton sheets from Wallace Cotton.

Wallace Cotton

Nationwide stores and delivery

Wallace Cotton is the bedding OG, having been in the business since 2006. They take inspiration from the relaxed nature of New Zealand, bringing their ideas to life in contemporary collections sure to make any bed stand out from the rest. While you’ll find ever-so-cosy linen here as well, they also have options made from organic cotton, flannel and sateen. Get comfy in cosy waffle duvets, creative botanical prints and hotel-quality sheets. It might just be everything you’ve ever dreamed of.

Neutral bedspread with cushions from Homelab Store.

Homelab Store

Nationwide delivery

With linen choices covering a tasteful gradient of neutral tones, Homelab Store has plenty of options to level up your sleep situation. All of their bedding is designed right here in New Zealand and, you guessed it,  made from French flax linen. What can we say, it’s a winner. Our advice? Switch things up a bit and opt for a neutral base—we like the natural oat or ginger duvets. Then add a bit of spice with tonal pillowcases and striped European pillows. Top it off with a statement cushion and casual throw to really tie it all together. 

Sage green and pink sheets from The Linen Project.

The Linen Project

Nationwide delivery

There’s just one goal for The Linen Project: to transform your bedroom into a serene sanctuary, where you can relax and unwind. The key? Bedding that makes you want to do just that. It’s said that cool colours create a sense of calm, so we’re into the sage green or midnight blue bedspreads. You’ll also get great bang for your buck here as the team’s aim is to offer super high-quality French flax linen that’s actually affordable. Plus, you can purchase all items individually, so it’s perfect if you just want to refresh your sheets or pillowcases.

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