Little and Friday Newmarket


Tuesday8:00 am – 3:30 pm.

Wednesday8:00 am – 3:30 pm.

Thursday8:00 am – 3:30 pm.

Friday8:00 am – 3:30 pm.

Saturday9:00 am – 4:00 pm.

Sunday9:00 am – 4:00 pm.

11 McColl Street, Newmarket

09-524 8742

This hot little spot has some of the best baking in town. From the huge filled donuts to the tasty cinnamon brioche, Little and Friday caters to the sweet tooth in all of us (and savoury too). The front cabinet is always chocka full of goodies and the coffee never fails to satisfy eaters either.

Located inside the Newmarket textiles company called Martha’s Fabric shop, this communal dining establishment gives a unique breakfast, lunch or dinner experience with things like animals instead of table numbers and pastel coloured coffee cups. It’s not afraid to flaunt its character, either.

The biggest drawback, if any, is the sheer business of the place, but this is only a testament to the quality of the food. As one woman said ‘this place serves big portions at reasonable prices’. Turns out these not-so-little-meals can be recreated in your own home as the Little And Friday cookbooks are hot sellers too. It has become such an institution that the recipes created here are ones you can take at face value.

What started out as a Friday-only operation has turned into a week-long siesta, month after month as the demand for upmarket bakery goods continues to skyrocket. The Newmarket addition is helping Little and Friday spread its wings all over Auckland. Hope one lands close to you.

Words by Nic Brookland & Photography by Josh Griggs

11 McColl Street, Newmarket

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