Lonely Grey Lynn

Monday10:00 am – 6:00 pm.

Tuesday10:00 am – 6:00 pm.

Wednesday10:00 am – 6:00 pm.

Thursday10:00 am – 6:00 pm.

Friday10:00 am – 6:00 pm.

Saturday10:00 am – 5:00 pm.

Sunday11:00 am – 5:00 pm.

7/130 Ponsonby Road, Grey Lynn

09-376 1566

You’ll have heard of Lonely’s bespoke range of lingerie, swimwear and clothing. Chances are you regularly keep up with Lonely’s beautiful Instagram feed – intimate photos of a diverse range of women, of all shapes, sizes and colours, wearing the brand’s beautiful bras and briefs.

Lonely’s flagship Ponsonby store is as beautiful as the label’s range, and as beautiful as the photographs of real women modelling it. From the street front it’s impossible to tell what is inside the store. Inside is an intimate sanctuary, away from the hustle and bustle of the world outside, where you can while away time looking at the beautiful selection of under garments. The shop space is minimalist. The range of products is deliberately the hero. Everything is carefully arranged. There’s only one or two of each piece of lingerie on the beautiful racks – if your size isn’t there, it’ll be out the back.

Staff here are helpful but discrete – they know that when shopping for underwear you want to be left to your own devices, unless and until you need help.

Words by Grace Hall & Photography by Sable Heath

7/130 Ponsonby Road, Grey Lynn

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