Lonely Ponsonby

Monday10:00 am – 6:00 pm.

Tuesday10:00 am – 6:00 pm.

Wednesday10:00 am – 6:00 pm.

Thursday10:00 am – 6:00 pm.

Friday10:00 am – 6:00 pm.

Saturday10:00 am – 4:00 pm.

Sunday11:00 am – 5:00 pm.

7/130 Ponsonby Road, Grey Lynn

09-376 1566

Lonely have always designed their clothing with oozing femininity in fabrics like silks and cottons, and in shapes that accent, compliment and persuade what it means to be a woman. Its casual, cute and clever fashion made for the real Kiwi woman. Then came their lingerie; affordable, delicate and sexually empowering underwear and bras, and gone were the days of wishing upon a star for a gift of La Perla while you wore your Bendon briefs.

Their flagship store ‘Lonely’, located in Auckland’s shopping destination, Ponsonby, is a destination in itself. From the street, a window sized piece of marble seems to hover, keeping the store private from the spying eye while garnering attention as people walk past. Inside, there’s a similar luxurious aesthetic. Wooden floors are laid in a houndstooth pattern and the marble continues into the shop and behind the service counter. There are low leather stools for pairs, and plinths in silver, gold and brass.

The staff are appropriately helpful and happy to look you up in their database to check your (or your loved ones) size. Adding to the experience, your purchase is wrapped in tissues and placed into a white ‘Lonely’ box.

Words by Isabella Van Heusden & Photography by Josh Griggs

7/130 Ponsonby Road, Grey Lynn

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