Twenty Seven Names Newmarket

Wellington based brand Twenty Seven Names offers up a sense of cool that we have come to expect from the capital, but the brand has opened a fresh flagship store in Auckland, meaning that JAFAs can get in on the cool too.

This Twenty Seven Names store can be found in the renovated suburb of Newmarket. Set back from the bustling Broadway strip, the store resides in the marketplace that occupies Osbourne Lane and its surrounding streets. With neighbours such as Burger Burger, I Love Ugly and Dry and Tea, Twenty Seven Names fits in seamlessly.

The store sits in a prime position, opening up to the lanes on both sides making the space airy and welcoming.  Rustic and feminine, the terracotta tiles and exposed wood roof give the area an organic feel, backed up by woven rugs and lush bench seats. The whole space gives off a relaxed vibe, making even the most last minute of shopping rushes an experience you'll treasure forever.

Design duo and owners Rachel and Anjali work to create an eclectic twist to key wardrobe pieces at Twenty Seven Names, focusing on quality fabrics and clever designs which translate into romantic and wearable pieces season after season.

Specialising in an element of masculinity and sentimentality, their designs leave every purchaser and their wardrobe worthy and grateful of their recent buy, and their Newmarket store reflects this ethos perfectly.  Once you begin to flick through the coat hangers you'll fall head over heels in love with every piece on the racks.  Step in after a spot of lunch and let yourself be whisked away, even for a little bit!