co.locale

MondayClosed.

TuesdayClosed.

WednesdayClosed.

Thursday10:00 am – 3:00 pm.

Friday10:00 am – 3:00 pm.

Saturday9:00 am – 3:00 pm.

Sunday9:00 am – 3:00 pm.

13 Wakefield Avenue, Sumner, Christchurch

021 280 6122

If you ever needed an excuse to visit the city’s favourite beach destination, fresh lifestyle store co.locale will gladly oblige. This carefully curated boutique is a refreshing spot that perfectly captures the easy, breesy, laid back vibes of Sumner’s seaside village. Here you’ll find imported effortless style in earthy tones and a warm sea breeze from across the ditch – the majority of stock makes its way here from sun-drenched hub-of-cool, Byron Bay, with pieces from as far as LA and Ibiza. 

co.locale was born from owner-operator Sarah Harrison’s passion for the timeless, understated style she fell in love with while living in Australia. She hand picks each piece for her store and orders minimal quantities to keep things nice and unique. Most of the brands are exclusive to co.locale and not stocked anywhere else in New Zealand. Sarah is constantly sourcing new pieces with the ‘buy less, buy better’ ethos which means everything here is made to love and made to last. 

Located at a charming, street-level retail space, co.locale lives in what was, for many years, Red Fish Blue Fish. Sumner locals will remember that spot as a favourite for speciality gifts and eclectic products. co.locale carries on that same commitment to quality and cool factor today. The store’s sunny warmth and it’s (usually) wide open, glass doors draw locals and visitors alike inside for a look. Just stepping through the door is a treat in and of itself as this wee shop feels like something you’d happen upon along a Sydney laneway or Venice Beach side street. 

Inside you’ll discover understated quality pieces from brands like Rue Stiic and The Bare Road as well as delicious, natural textiles from All That Remains and flowy numbers from A Perfect Nomad. Pick your favourites and try them all on at the back of the shop. While the brands at co.locale do change with the seasons, every piece seems to go with everything else which makes shopping here as effortless and relaxing as Sumner itself. The little ones have been kept in mind here, with an entire rack of Children of the Tribe waiting for tiny fashion lovers. co.locale also happens to be the only shop in NZ that stocks Mctavish, a covetable surf line for men.

On the lifestyle side of things, co.locale offers wellness products by SALT & STONE and therapeutic scents by Bodha. If you happen to pass by on a good weather day you’ll likely see Sumner locals enjoying co.locale’s patio with a sundowner or two. It’s an easy spot to enjoy with cute Sunday Supply Co. umbrellas and waxed canvas bean bags by Pony Rider. Join the crew and then venture inside to check out all of the cool products including jewellery by Kiwi artisan Kirstin Ash and felt hats by Fallen Broken Street. Whatever you carry home from co.locale is sure to become a timeless, well loved wardrobe staple.

Words by Olivia Sisson & Photography by Nancy Zhou

13 Wakefield Avenue, Sumner, Christchurch

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