Gisborne on a sunny day.

As the first city in the world to see the first light of day, the sun shines that extra bit brighter on Gisborne Tairāwhiti.

Known for its laid-back surf culture (thanks to an endless rugged coastline), superior Chardonnay and aromatic wines, fertile soils and ocean floors, historical landmarks, and a community of locals as sunny as the weather, everyone who visits this town leaves impressed and sun-kissed.

Sure, it plays host to Rhythm and Vines, one of New Zealand’s most popular three-day music festivals, but there are countless reasons to explore this remote East Cape gem the other 362 days of the year. 

From Midway Beach to Wainui to Makorori, you’re spoiled for choice when it comes to picking a sandy spot to stroll, swim or surf. And once you’ve had your fill of fresh salty air, the town offers a variety of dining, drinking, shopping and sightseeing options to stuff into your itinerary. 

Wake up at specialty coffee shops and sip local craft brews in the afternoon; visit museums, waka landing sites and the very spot where James Cook first set foot in Aotearoa; browse century-old bookshops, second-hand boutiques, and one-of-a-kind cinemas; and enjoy the freshest produce sourced from nearby gardens, vineyards and local artisan kitchens.

Whether you’re visiting in real fruit ice cream weather or the depths of winter, every day feels like a holiday in the happy and carefree world of Gisborne.

12 Hours Gisborne

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Your guide to the best things to do in Gisborne

Highway 35: The Slow Road to Something Special

Road runs alongside the coastline, the waves on the beach meet the sand.
Gisborne

The route north from Gisborne is more than just a road, it’s an experience, unfolding through landscapes as striking as they are diverse. State Highway 35 is a ribbon of tarmac draped along the Pacific Coast, curving past surf breaks, sleepy bays, and tiny townships where the welcome is as warm as the sun. Rich in Māori culture and framed by pristine natural beauty, this is not a drive to hurry. If possible, it’s a journey to linger over, one stop at a time.

Fresh and Local in Gisborne: Tairāwhiti's Food Producers on Show

Store with a table in the middle with plenty of fresh produce and other products.
Gisborne

In sunny Tairāwhiti Gisborne, food is more than just what’s on the plate. It’s also about the hands that sow, tend, harvest, bake, press, pour and shape it. A tumultuous few years (featuring both a global pandemic and multiple severe weather events!) have seen an already closely knit region band even more tightly together to survive and thrive.

A Taste of Tairāwhiti’s Food Trucks: Your Guide to Gisborne's Best

Food truck in a carpark with the road in the background.
Gisborne

Gisborne’s food truck scene is bursting with flavour, creativity, and community spirit, offering everything from authentic Greek souvlaki to indulgent desserts, handcrafted pizzas, and real fruit ice creams. Whether it’s at a private or public event, parked up by the beach in summer, or simply going with the flow, Gisborne’s food trucks sure know how to serve up delicious dishes that reflect both the diversity of global cuisine and the abundance of local Tairāwhiti ingredients.

One-of-a-Kind Finds in Tairāwhiti Gisborne

The interior of a brightly decorated store.
Gisborne

Gisborne is a town that likes to be a bit different. And let’s be honest, when you’re heading towards one of the country’s most remote regions, why would you want to be met with the same old? From the wild untouched beaches to the world-class Chardonnay, everything here has that distinct East Coast flair.

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Siduri Wine Bar & Deli

Wood panelling on the walls inside a dimly lite bar.
Place Gisborne
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Walking down Peel Street in Gisborne, you don’t necessarily expect to stumble upon a petite and polished wine bar – but you’ll be delighted to find...

Neighbourhood Pizzeria

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Place Gisborne
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Beyond slinging exceptional dough, a pizzeria must above all be fun – and luckily Neighbourhood Pizzeria in Gisborne has an oversupply of this key ingredient in stock.

Neptunes Pizzeria

The red and green exterior of Neptunes Pizzeria Gisborne.
Place Gisborne
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A slice of magic (and really good pizza) awaits down Gisborne’s main drag. Neptunes Pizzeria was never destined to blend into the Gladstone Road streetscape.

The Works

The brick interior of The Works in Gisborne.
Place Gisborne
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As soon as you pull up to The Works, you know you’re in for something special.

Get your Pocket Guide for Gisborne

Front cover of the lastest Gisborne Neat Places pocket guide

Flagship Eatery

A cafe with a brick wall and large ceilings.
Place Gisborne
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This contemporary cafe could be easily stealing the show in any big city across the globe – but it’s quite happy to be stealing the hearts of locals right here...

Hill Road Orchard & Farm Shop

Shop interior of Hill Road Orchard & Farm Shop with tables and shelves of products set up.
Place Gisborne
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Hill Road Orchard is the beating heart of Gisborne’s famous Hill Road Orange Juice: fresh, unpasteurised, and squeezed straight from oranges grown on their own...

The Sauna Project Tairāwhiti

People existing the Secret Sauna in Gisborne.
Place Gisborne
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It’s about to get steamy up in here.

Tahu

A view of the beach from inside Tahu restaurant Gisborne.
Place Gisborne
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Located on the shores of Midway Beach with sweeping views looking out across the breathtaking coastline, Tahu stands out in Gisborne’s restaurant scene for many reasons.

Jazzy Manerva

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Place Gisborne
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Turns out the people of Gisborne have really great wardrobes.

Tairāwhiti Museum

The wooden exterior of Tairāwhiti Muesum. on a sunny day.
Place Gisborne
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Located in a lush park setting along the river in Gisborne, Tairāwhiti Museum plays a significant role in showcasing the rich art, culture and heritage of the region.

Smash Palace

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Place Gisborne Editor's Pick
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Smash Palace serves as a reminder of why bars and pubs were created in the first place.

Dome Cinema

The bright and colourful interior of the Dome Cinema Gisborne.
Place Gisborne Editor's Pick
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Ask any local where to go for a one-of-a-kind experience in Gisborne, and chances are their answer will lead you through the doors of the historic Poverty Bay Club building.

Crawford Road Kitchen

The black and glass exterior of Crawford Road Kitchen Gisborne.
Place Gisborne Editor's Pick
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The reality of a small town is that dinner options are more limited – but that doesn’t necessarily have to be a bad thing, especially with Crawford Road Kitchen...

Mr Clifton's

A 'Mr Clifton's' sign on a glass window.
Place Gisborne
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There are several places you can grab your daily brew in Gisborne, but few serve just coffee – and serve it as spectacularly as Mr Clifton’s.

Sunshine Brewery

The white exterior of The Sunshine Brewery Gisborne.
Place Gisborne
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A couple of streets back from Waikanae beach, the sun shines down on New Zealand’s oldest independent brewery.

Neighbourhood Cantina

Building exterior of Neighbourhood Cantina.
Place Gisborne
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Neighbourhood Cantina is a Mexican restaurant that has quickly become Wainui’s “local” and, thanks to Gisborne’s compact nature, a go-to spot...