Perriam

Known for its high country stations and hardworking hardy farmers, Central Otago is also home to some beautiful fashion, and Perriam is the perfect combination of both with the brand designed by long time local, Christina Perriam.

The huge motto on the back wall declares Perriam as not just a brand or a place, but also a stillness, and a slowing down. A few moments in this peaceful store and you’ll see the value in slow fashion (although don’t blame us if you walk out with more beautiful things than you planned on buying). Primarily a womenswear brand, this fashion store also stocks clothing for the small people in your life, and if you’re a knitter yourself, you’ll be pleased to hear Perriam also stocks wool and knitting patterns too, so you can click your needles together from the comfort of your own home. Real World bodycare products, earrings, books, shoes, children's toys and sheepskin rugs make this an easy choice for a shop to pick up any last minute gifts.

Proud of their heritage and where they come from, Perriam is more than happy to share their story, and when everything is displayed as beautifully as it is here it’s impossible not to appreciate all the hard work that goes into growing merino wool.