It’s easy to spot an outfit from RUBY in a crowd – just keep an eye for the woman who is effortlessly stylish, sophisticated yet playful and has that I-want-to-know-or-be-her elegance.

That’s RUBY, really. Timeless, beautiful and instantly recognisable as one of New Zealand’s favourite brands.

RUBY’s flagship store was opened on High Street, Auckland in 2002 and since then, the label and its much loved big sister label Liam have captured the hearts of fashion loving women across the country with more stores opening in Auckland, Hamilton, Wellington, and Christchurch.

One of the eight RUBY stores located around the country, their store at The Crossing is a gorgeous light and inviting space to peruse the collections in. Dotted with hints of dusty pink and light wood, the space is simple and stunning. This restrained palette provides the ideal backdrop to allow the pieces to do the talking. Here signature RUBY style, with playful prints and pops of colour, are the stars of the show.

Between the shop’s streaming sunlight, the friendly staff and the enticing collection of clothes, this central spot is an easy space to enter into and a very hard one to leave, with the only comfort being the knowledge that the garment you walk away from the shop with will bring a lot of joy and give you that I-want-to-know-or-be-her factor.