A Guide to Dunedin Fashion and One of a Kind Pieces

Here’s our guide to finding the famous and more fringe Dunedin fashion stores.

Interior view of Peeps in Dunedin.

Words by: Sophie Morris

Photography by: Neat Places

Dunedin has a unique sense of style. With strong institutional Southern brands, the Otago Polytechnic Fashion Design School, cutting-edge designers, and Dunedin’s skate and art scene, creativity could be found in the city’s water supply.

A stroll through the streets will take you from chic boutiques to vintage treasure troves, premium multi-brand designer stores, and beyond. Not only are the stores high-quality and eclectic, but the staff are friendly and welcoming too - going above and beyond to deck you out in the latest and greatest threads.

Here’s our guide to finding the famous and more fringe Dunedin fashion stores, where you can enjoy a browse and snag yourself something snazzy.

Shelving at Chapman Store in Dunedin.

Chapman Store

325 George Street, Dunedin

Chapman is a premium concept store created by Dunedin locals Tim and Amy Chapman. A perusal through their racks will uncover brands such as Juliette Hogan, Twenty Seven Names, Yu Mei, and Zoe and Morgan, alongside locally-made jewellery and lush knitwear that will make all your friends want to give you a snuggly hug. Whether you have a special event or simply want some retail therapy, their helpful staff will give you a personalised service and take you through their unique pieces with care. From casual wear to chic cocktail dresses, Chapman’s got you covered.

Clothing on display at Charmaine Reveley in Dunedin.

Charmaine Reveley

263A George Street, Dunedin Central

As local as they come, Charmaine Reveley produces elegant and timeless garments from her street-front store and upstairs workroom on Dunedin’s George Street. Her collections include luxurious fabrics (think silks, lace, fine knits, and sequin embellishments), custom made prints and classic pieces in flattering cuts - well-suited for a contemporary and romantic wardrobe. As well as her own unique creations, the shop stocks clothing, jewellery, and accessories from a range of brands including Nice Things, Elk, and Untouched World. Custom pieces can be designed to help you create the perfect à la mode look for any occasion. 

Window front of Finders Keepers in Dunedin.

Finders Keepers Boutique

52 Stuart Street, Dunedin

This Lower Stuart Street boutique brings together the best of old and new. Stocking a wide range of vintage and retro items as well as new designer pieces, Finders Keepers celebrates the odd and unique. A rummage through the shop will reveal carefully selected handmade statement jewellery (most of which is made by owner Taylor), mod sunglasses, cute hair clips, crochet bikinis and outfits that conjure up Strawberry Shortcake vibes, with influences ranging from anime to punk. Pop on in for a personalised service and pick up something special to lift your look.

Clothing on sale at Inside Out in Dunedin.

Collectibles Revamped + Inside Out

31 Moray Place (Collectibles Revamped); 300B Princes Street (Inside Out), Dunedin

When you want to look after your wallet and the environment, head in for a browse at some of Dunedin’s stores showcasing pre-loved label clothing and accessories. Collectibles Revamped offers an extensive range of exclusive finds for fashion lovers on a budget. A short stroll down Princes Street will take you to Inside Out - another cute consignment store where you can fossick for hidden gems such as Karen Walker silk shirts and Yu Mei leather goods. With plenty of snazzy finds, there’s something in there for everyone. 

Skateboards mounted on wall at Pavement in Dunedin.

Pavement

319 George Street, Dunedin

Pavement is a one-stop-shop for all things skate and streetwear in Dunedin. Locally owned and operated, here skate culture meets fashion with diverse and inclusive clothing and footwear to suit both young and old. Limited edition boards and Dunedin-made linen essentials designed by Evie (including iconic balloon pants and pinafores) make for a unique collection of items that will add to both your street cred and your style while suiting any season. Pavement is all about local, with the shop supporting skate teams and events. Head on in and pick up something fresh. 

Interior view of Peeps in Dunedin.

Peeps

28 Moray Place, Dunedin

For interesting apparel that is all the rage, head on down to Peeps in Moray Place. Housing handpicked vintage streetwear from around the world, it’s the perfect opportunity to deck yourself out in on-trend pieces for an effortless style. Old school treasures are given a new life including retro Looney Tunes tees and Super Bowl jumpers, making a strong statement against fast fashion. While you’re there grab yourself a barista made Common Ground espresso and enjoy the fresh local art on display (including pimped out skateboards). You can even pick up some street art supplies to make a creation of your own. Reminiscent of funkier times, Peeps is certainly worth your while. 

Interior of Two Squirrels Vintage.

Two Squirrels Vintage Emporium

91 Stuart Street, Dunedin Central

Walking into this charming Lower Stuart Street shop is like stepping into another world. After getting a warm welcome from the store’s delightful owners Vanessa and Warren, you are free to explore to your heart’s content. Their exquisite and precious collections mix the old and the new with plentiful treasures of both yesteryear and today. Treat yourself to something out of the ordinary – vintage dresses from the swinging ‘60s, eclectic costume jewellery, or timeless treasures and trinkets. Showcasing delicate pieces and beloved items of days gone by, it’s the perfect place to pick up something completely unique. 

Candles and brightly coloured clothes on display in a brightly lit Belle Bird Boutique.

Belle Bird Boutique

327 George Street, Dunedin Central, Dunedin

One of Dunedin’s most beautiful and beloved boutiques, Belle Bird is committed to sourcing fashion-forward clothing, footwear, jewellery, and other accessories from New Zealand and abroad. Kiwi designer brands on offer include Kate Sylvester, Meadowlark, Deadly Ponies, Idaé, and Mina, as well as Karen Walker eyewear and fragrance. Owner Shelley Tiplady’s own labels - Danger Birds and South of Eden - bring a range of exclusive Dunedin-made garments produced in small quantities and made to last for seasons to come. Always with an array of exciting accessories and racks of high-quality clothing, Belle Bird is a must-visit on the Dunedin fashion scene.

Interior view of GUILD.

GUILD

145 George Street, Dunedin Central, Dunedin

A hub for all things local and beautiful, GUILD is run by the not-for-profit society Dunedin Designed Inc - bringing locally made fashion, art, and jewellery to the people. It is staffed by designers themselves, including two full-time fashion designers, and made to celebrate the creative work of Dunedinites producing contemporary designs. Amongst the collection you can find tailored and unique garments, cute ceramics, handmade hypoallergenic earrings, enticing eau de parfums and artworks for adorning your walls. Distinctively Dunedin, GUILD is a must visit for one-of-a-kind designs.

A wall of mirrors inside Plume in Dunedin, sitting above a rack of black clothes.

Plume for NOM*d

310 George Street, Central Dunedin, Dunedin

Plume is the flagship store for NOM*d - the iconic brand and epitome of the Dunedin aesthetic. The brainchild of Margarita and Chris Robertson, NOM*d delivers fashion with a heavy dose of wit and a side of darkness. Evoking neo-noir vibes, sleek and sombre garments with traditional tailoring are worthy of the catwalk, yet suitable for everyday wear. Pop into Plume on Dunedin’s George Street to explore their clever pieces, alongside other edgy and beautiful New Zealand and international fashion labels. While you’re there, treat yourself to a try on a statement maxi dress or an OG gothic Dunedin tee - it’s a Dunedin rite of passage. 

Company of Strangers owner, Sara Munro.

Company of Strangers

320 George Street, CBD

Focusing on investment pieces and timeless designs, Company of Strangers offers up a carefully curated selection of New Zealand and internationally designed clothing. Their principles are clear – slow fashion, circularity, and design integrity. Relaxed dresses, trans-seasonal skirts, and fine knitwear make for a versatile wardrobe and statement jewellery is set to elevate any outfit. Practical and beautiful, Company of Strangers is your go to for gorgeous garments and sleek silhouettes that will last for years to come.