Fashion key icon.
Fashion key icon.

Monday9:30 am – 5:30 pm.

Tuesday9:30 am – 5:30 pm.

Wednesday9:30 am – 5:30 pm.

Thursday9:30 am – 5:30 pm.

Friday9:30 am – 5:30 pm.

Saturday10:00 am – 4:00 pm.


310 George Street, Central City

03 477 9358

Plume has been the heart of Dunedin high fashion since 1978. The shop has always supported the local designers of the area, without sacrificing its impeccable taste and unique vision for dressing the people. Since 1986 Plume has also been the home of NOM*d, the shop’s famous in-house brand filling a niche market for fine, high-quality knitwear that can withstand the merciless Dunedin weather.

With a reputation for good fashion, Dunedin’s Plume is one of the city’s best offerings of high-end fashion that is both utterly stylish and effortlessly cool. With impressive collections from predominantly local designers, as well as the fashion of some international favourites, the pieces here are progressive and edgy. Catering to both males and females, at Plume you can expect high quality fashion with high quality service to match.

Equally as impressive as the fashion on offer is the two-storey historic George Street building in which Plume is located. But expect some modern touches – a flashy disco ball and walls plastered with mirrors. With Plume well and truly cemented in its fashion mix, Dunedin is spoilt for choice. Check it out!

Words by Abigail Egden & Photography by Naomi Haussmann

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310 George Street, Central City

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