A Guide to Dunedin Fashion and One of a Kind Pieces

Clothing on display on racks inside Company Store Dunedin.

Here’s our guide to finding the famous and more fringe Dunedin fashion stores.

Words by: Sophie Morris

Photography by: Neat Places

Dunedin has a unique sense of style. With strong institutional Southern brands, the Otago Polytechnic Fashion Design School, cutting-edge designers, and Dunedin’s skate and art scene, creativity could be found in the city’s water supply.

A stroll through the streets will take you from chic boutiques to vintage treasure troves, premium multi-brand designer stores, and beyond. Not only are the stores high-quality and eclectic, but the staff are friendly and welcoming too - going above and beyond to deck you out in the latest and greatest threads.

Here’s our guide to finding the famous and more fringe Dunedin fashion stores, where you can enjoy a browse and snag yourself something snazzy.

Chapman Store

325 George Street, Dunedin

Chapman is a premium concept store created by Dunedin locals Amy and Tim Chapman. A perusal through the racks will uncover brands such as Juliette Hogan, Twenty Seven Names, Yu Mei, and Zoe and Morgan, alongside locally made jewellery and lush knitwear that will make all your friends want to give you a snuggly hug. Whether you have a special event or simply want some retail therapy, their helpful staff will give you a personalised service and take you through their unique pieces with care. From casual wear to chic cocktail dresses, Chapman’s got you covered.

Charmaine Reveley

Fashion key icon.

263A George Street, Central Dunedin, Dunedin

As local as they come, Charmaine Reveley produces elegant and timeless garments from her street-front store and upstairs workroom on Dunedin’s George Street. Her collections include luxurious fabrics (think silks, lace, fine knits, and sequin embellishments), custom-made prints and classic pieces in flattering cuts – well-suited for a contemporary and romantic wardrobe. As well as Charmaine's unique creations, the shop stocks clothing from other high-quality brands, jewellery, accessories and home goods. Custom pieces can be designed to help you create the perfect à la mode look for any occasion. 

Finders Keepers Boutique

52 Stuart Street, Dunedin

This lower Stuart Street boutique brings together the best of old and new. Stocking a wide range of vintage and retro items, as well as new designer pieces, Finders Keepers celebrates the odd and unique. A rummage through the shop will reveal carefully selected handmade statement jewellery (most of which is made by owner Taylor), mod sunglasses, cute hair clips, crochet bikinis and outfits that conjure up Strawberry Shortcake vibes, with other influences ranging from anime to punk. Pop in for a personalised service and pick up something special to lift your look.

Collectibles Revamped + Inside Out

31 Moray Place (Collectibles Revamped); 300B Princes Street (Inside Out), Dunedin

When you want to look after your wallet and the environment, head in for a browse at some of Dunedin’s stores that showcase pre-loved label clothing and accessories. Collectibles Revamped offers an extensive range of exclusive finds for fashion lovers on a budget, while a short stroll down Princes Street will take you to Inside Out, another cute consignment store where you can fossick for hidden gems such as Karen Walker silk shirts and Yu Mei leather goods. With plenty of snazzy finds, there’s something in there for everyone. 

Pavement

319 George Street, Dunedin

Pavement is a one-stop shop for all things skate and streetwear in Dunedin. Locally owned and operated, here skate culture meets fashion with diverse and inclusive clothing and footwear to suit both young and old. Limited edition boards and Dunedin-made linen essentials designed by Evie (including iconic balloon pants and pinafores) make for a unique collection of items that will add to both your street cred and your style while suiting any season. Pavement is all about local, with the shop supporting skate teams and events. Head on in and pick up something fresh. 

Two Squirrels Vintage Emporium

Fashion key icon.

385 Moray Place, Central Dunedin, Dunedin

Walking into this shop is like stepping into another world. After getting a warm welcome from the store’s delightful owners Vanessa and Warren, you are free to explore to your heart’s content. Their exquisite and precious collections mix the old and the new with plentiful treasures of both yesteryear and today. Treat yourself to something out of the ordinary – vintage dresses from the swinging ‘60s, eclectic costume jewellery, or timeless treasures and trinkets. Showcasing delicate pieces and beloved items of days gone by, it’s the perfect place to pick up something totally unique. 

Belle Bird Boutique

Fashion key icon.

327 George Street, Dunedin Central, Dunedin

One of Dunedin’s most beautiful and beloved boutiques, Belle Bird is committed to sourcing fashion-forward clothing, footwear, jewellery, and other accessories from Aotearoa and abroad. Kiwi designer brands on offer include Kate Sylvester, Meadowlark, Deadly Ponies, Idaé and Mina, as well as Karen Walker Eyewear and Fragrance. Owner Shelley Tiplady’s own labels – Danger Birds and South of Eden – bring a range of exclusive, Dunedin-made garments, produced in small quantities and made to last for seasons to come. Always with an array of exciting accessories and racks of high-quality clothing, Belle Bird Boutique is a must-visit on the Dunedin fashion scene.

GUILD

145 George Street, Dunedin Central, Dunedin

A hub for all things local and beautiful, GUILD is run by the not-for-profit society Dunedin Designed Inc., bringing locally made fashion, art, and jewellery to the people. Staffed by designers, including two full-time fashion designers, it was made to celebrate the creative work of Dunedinites producing contemporary designs. Amongst the collections you can find tailored and unique garments, cute ceramics, handmade hypoallergenic earrings, enticing eau de parfums and artworks for adorning your walls. Distinctively Dunedin, GUILD is a must-visit for one-of-a-kind designs.

Plume for NOM*d

Fashion key icon.

310 George Street, Central Dunedin, Dunedin

Plume is the flagship store for NOM*d, the iconic brand and epitome of the Dunedin aesthetic. The brainchild of Margarita and Chris Robertson, NOM*d delivers fashion with a heavy dose of wit and a side of darkness. Evoking neo-noir vibes, their sleek and sombre garments with traditional tailoring are worthy of the catwalk, yet suitable for everyday wear. Pop into Plume on Dunedin’s George Street to explore their clever pieces alongside other edgy and beautiful New Zealand and international fashion labels. While you’re there, treat yourself to a try-on of a statement maxi dress or an OG Gothic Dunedin tee – it’s a Dunedin rite of passage. 

Neat Dunedin Places

Taste Nature

Entrance to the building.
Place Dunedin
Cafes key icon. Goods key icon.

Well known for its commitment to organic food and sustainable living, Taste Nature is considered “the” organic shop in Dunedin by locals.

Plume

Bags on display.
Place Dunedin
Fashion key icon.

With a reputation for good fashion, Dunedin’s Plume is one of the city’s best offerings of high-end fashion that is both utterly stylish and effortlessly cool.

Best Café

Orange neon sign on the exterior of the cafe.
Place Dunedin
Restaurants key icon.

This Dunedin institution is well worth a visit and perhaps a return to your student days.

Two Gypsies

Close up of handmade soaps.
Place Dunedin

A homewares store with gifts and furniture from the Orient, Two Gypsies offers art, accessories, cushions and glassware with a distinct Eastern style to the people of Port Chalmers.