A Guide to Dunedin Fashion and One of a Kind Pieces
Here’s our guide to finding the famous and more fringe Dunedin fashion stores.
Words by: Sophie Morris
Photography by: Neat Places
Dunedin has a unique sense of style. With strong institutional Southern brands, the Otago Polytechnic Fashion Design School, cutting-edge designers, and Dunedin’s skate and art scene, creativity could be found in the city’s water supply.
A stroll through the streets will take you from chic boutiques to vintage treasure troves, premium multi-brand designer stores, and beyond. Not only are the stores high-quality and eclectic, but the staff are friendly and welcoming too - going above and beyond to deck you out in the latest and greatest threads.
Here’s our guide to finding the famous and more fringe Dunedin fashion stores, where you can enjoy a browse and snag yourself something snazzy.
325 George Street, Dunedin
Chapman is a premium concept store created by Dunedin locals Tim and Amy Chapman. A perusal through their racks will uncover brands such as Juliette Hogan, Twenty Seven Names, Yu Mei, and Zoe and Morgan, alongside locally-made jewellery and lush knitwear that will make all your friends want to give you a snuggly hug. Whether you have a special event or simply want some retail therapy, their helpful staff will give you a personalised service and take you through their unique pieces with care. From casual wear to chic cocktail dresses, Chapman’s got you covered.
263A George Street, Central Dunedin, Dunedin
As local as they come, Charmaine Reveley produces elegant and timeless garments from her street-front store and upstairs workroom on Dunedin’s George Street. Her collections include luxurious fabrics (think silks, lace, fine knits, and sequin embellishments), custom made prints and classic pieces in flattering cuts - well-suited for a contemporary and romantic wardrobe. As well as her own unique creations, the shop stocks clothing, jewellery, and accessories from a range of brands including Nice Things, Elk, and Untouched World. Custom pieces can be designed to help you create the perfect à la mode look for any occasion.
Finders Keepers Boutique
52 Stuart Street, Dunedin
This Lower Stuart Street boutique brings together the best of old and new. Stocking a wide range of vintage and retro items as well as new designer pieces, Finders Keepers celebrates the odd and unique. A rummage through the shop will reveal carefully selected handmade statement jewellery (most of which is made by owner Taylor), mod sunglasses, cute hair clips, crochet bikinis and outfits that conjure up Strawberry Shortcake vibes, with influences ranging from anime to punk. Pop on in for a personalised service and pick up something special to lift your look.
Collectibles Revamped + Inside Out
31 Moray Place (Collectibles Revamped); 300B Princes Street (Inside Out), Dunedin
When you want to look after your wallet and the environment, head in for a browse at some of Dunedin’s stores showcasing pre-loved label clothing and accessories. Collectibles Revamped offers an extensive range of exclusive finds for fashion lovers on a budget. A short stroll down Princes Street will take you to Inside Out - another cute consignment store where you can fossick for hidden gems such as Karen Walker silk shirts and Yu Mei leather goods. With plenty of snazzy finds, there’s something in there for everyone.
319 George Street, Dunedin
Pavement is a one-stop-shop for all things skate and streetwear in Dunedin. Locally owned and operated, here skate culture meets fashion with diverse and inclusive clothing and footwear to suit both young and old. Limited edition boards and Dunedin-made linen essentials designed by Evie (including iconic balloon pants and pinafores) make for a unique collection of items that will add to both your street cred and your style while suiting any season. Pavement is all about local, with the shop supporting skate teams and events. Head on in and pick up something fresh.
Two Squirrels Vintage Emporium
385 Moray Place, Central Dunedin, Dunedin
Walking into this charming Lower Stuart Street shop is like stepping into another world. After getting a warm welcome from the store’s delightful owners Vanessa and Warren, you are free to explore to your heart’s content. Their exquisite and precious collections mix the old and the new with plentiful treasures of both yesteryear and today. Treat yourself to something out of the ordinary – vintage dresses from the swinging ‘60s, eclectic costume jewellery, or timeless treasures and trinkets. Showcasing delicate pieces and beloved items of days gone by, it’s the perfect place to pick up something completely unique.
Belle Bird Boutique
327 George Street, Dunedin Central, Dunedin
One of Dunedin’s most beautiful and beloved boutiques, Belle Bird is committed to sourcing fashion-forward clothing, footwear, jewellery, and other accessories from New Zealand and abroad. Kiwi designer brands on offer include Kate Sylvester, Meadowlark, Deadly Ponies, Idaé, and Mina, as well as Karen Walker eyewear and fragrance. Owner Shelley Tiplady’s own labels - Danger Birds and South of Eden - bring a range of exclusive Dunedin-made garments produced in small quantities and made to last for seasons to come. Always with an array of exciting accessories and racks of high-quality clothing, Belle Bird is a must-visit on the Dunedin fashion scene.
145 George Street, Dunedin Central, Dunedin
A hub for all things local and beautiful, GUILD is run by the not-for-profit society Dunedin Designed Inc - bringing locally made fashion, art, and jewellery to the people. It is staffed by designers themselves, including two full-time fashion designers, and made to celebrate the creative work of Dunedinites producing contemporary designs. Amongst the collection you can find tailored and unique garments, cute ceramics, handmade hypoallergenic earrings, enticing eau de parfums and artworks for adorning your walls. Distinctively Dunedin, GUILD is a must visit for one-of-a-kind designs.
Plume for NOM*d
310 George Street, Central Dunedin, Dunedin
Plume is the flagship store for NOM*d - the iconic brand and epitome of the Dunedin aesthetic. The brainchild of Margarita and Chris Robertson, NOM*d delivers fashion with a heavy dose of wit and a side of darkness. Evoking neo-noir vibes, sleek and sombre garments with traditional tailoring are worthy of the catwalk, yet suitable for everyday wear. Pop into Plume on Dunedin’s George Street to explore their clever pieces, alongside other edgy and beautiful New Zealand and international fashion labels. While you’re there, treat yourself to a try on a statement maxi dress or an OG gothic Dunedin tee - it’s a Dunedin rite of passage.
309 George Street, CBD, Dunedin
Focusing on investment pieces and timeless designs, Company Store offers up a carefully curated selection of New Zealand and internationally designed clothing. Their principles are clear – slow fashion, circularity, and design integrity. Relaxed dresses, trans-seasonal skirts, and fine knitwear make for a versatile wardrobe and statement jewellery is set to elevate any outfit. Practical and beautiful, Company Store is your go-to for gorgeous garments and sleek silhouettes that will last for years to come.
More Dunedin Stories
7 Urban Hotels Worth Travelling For
7 South Island Road Trips to Add to Your Bucket List
Fill up the tank; a South Island road trip adventure awaits.
48 Hours Port Chalmers
Dunedin's Best Accommodation - Where to stay no matter your style or budget
Neat Dunedin Places
OCHO Chocolate Factory
Artisanal chocolate made in small batches with cocoa sourced from small, family growers around the Pacific.
Moi on George
Children’s toys, furniture, ornaments, lamps, cushions, rugs, perfumes, home scents and candles; Moi’s wide range of stock all abides within their impeccable style.
This Dunedin institution is well worth a visit and perhaps a return to your student days.
Moiety wows with a tasting menu that is refined and approachable all at once.
The Tart Tin
The Tart Tin keeps limited hours and for good reason.