Alchemy and I

Services key icon.
Services key icon.


Tuesday9:00 am – 5:00 pm.

Wednesday9:00 am – 8:00 pm.

Thursday9:00 am – 8:00 pm.

Friday9:00 am – 6:00 pm.

Saturday9:00 am – 4:00 pm.


20 Coleman Place, Palmerston North Central

06 353 0009

The last few years have been a dream come true for Haylee Benton, who has long dreamed of taking ordinary hair and beauty experiences and making them extraordinary.

The opening of her luxurious Palmerston North salon, Alchemy & I, in November 2020 marked the end of a somewhat tumultuous year in which she committed to a lease while on a visit home to New Zealand, withstood the trials of multiple COVID lock-downs in the UK, and then co-ordinated the set-up of an entire business from abroad. Fortunately, she was able to make it back to NZ in time for opening day to see her brainchild come to life.

Not for the first time, mind.  The genesis of Alchemy & I can actually be traced back to 2019 in England, where Haylee opened the first salon of the same name and concept. Haylee was sure that her now tried and true formula would work just as well in her hometown of Palmerston North, and was excited to bring big city concepts to the down-to-earth Manawatu. To say that the venture has been a success to date is an understatement, with patrons travelling from as far afield as Wellington to snatch up appointments. 

The centrally located full service salon and spa offers everything from innovative hair experiences (such as cutting, colouring and styling) to invigorating beauty treatments (including facials, massages and manicures), and does it all from within a welcoming and communal environment, complete with cocktails and a luxurious blow dry bar. While the blow dry bar and mani/pedi areas are all designed with sociability in mind, the hair spa and massage room transport patrons to a state of bliss and tranquillity, away from noise and distraction.

Every hair spa treatment comes with the client’s choice of head massage as they unwind on massage chairs with weighted blankets and eye masks. There is even a bespoke Alchemy app that allows clients to simply scan a QR code from their seat and order a cocktail, lunch, phone charger or even a magazine.

Alchemy & I has everything you need to look and feel glamorous. So, next time you’re in Palmy make sure to put yourself first and book an appointment for some pamper time.

Words by Nicole Mudgway & Photography by Anna Briggs

Information not correct? Report an error


20 Coleman Place, Palmerston North Central

Nearby Places

Zimmerman Art Gallery

Colourful art on the walls at Zimmerman Art Gallery.
Place Palmerston North
Galleries and museum key icon.

When Bronwyn Zimmerman opened Zimmerman Art Gallery in 2010 her goal was to create greater public access to art in the Manawatū. “Art shouldn’t be hidden away or be behind some foreboding wall” she said. As a result this gallery is approachable, open, free and downright fun to visit.

Snail’s Artist Run Space

An artist's studio full of painted works of art.
Place Palmerston North
Galleries and museum key icon.

If you’re seeking the creative heart of Palmerston North, just look for the snail.

Square Edge

Bright colourful artworks hanging on the wall.
Place Palmerston North Editor's Pick

Square Edge is a complete celebration of Palmerston North's community and its people. Come experience this truly creative village for yourself.

HARU Japanese Restaurant

The wooden interior of Haru.
Place Palmerston North
Restaurants key icon.

A calming central city spot for top quality Japanese fare. At Haru Japanese Restaurant you’ll be quickly greeted and seated by the friendly staff. Order some warm green or yuzu tea and explore the menu which is varied but not overwhelming.

Similar Places

Georgie Girl

The retro entrance to Georgie Girl in Palmerston North.
Place Palmerston North
Fashion key icon.

Nestled in the heart of George Street for over a decade, Georgie Girl is a boutique womenswear store selling preloved designer and vintage clothing.

Bruce McKenzie Booksellers

A woman looking at a book.
Place Palmerston North Editor's Pick

Bruce McKenzie Booksellers is a Palmerston North business with serious staying power. The shop opened over 20 years ago on George Street. Today, Bruce and his daughter Louisa run the shop, at the same location, with a small staff of knowledgeable booksellers.

Orlando Store

Place Palmerston North
Stay and explore key icon.

Orlando Store is only a hop, skip and jump from the edge of Palmerston North, overlooking the stunning Tararua ranges.

Cameron Jewellery

Close up of jewellery being hammered.
Place Palmerston North

Whether you have a specific piece in mind or simply appreciate handmade beauty, be sure to visit Cameron Jewellery whilst in Palmerston North.