47 Frocks

Monday9:30 am – 5:30 pm.

Tuesday9:30 am – 5:30 pm.

Wednesday9:30 am – 5:30 pm.

Thursday9:30 am – 5:30 pm.

Friday9:30 am – 5:30 pm.

Saturday10:00 am – 5:00 pm.

Sunday10:00 am – 5:00 pm.

47 Helwick Street, Wanaka

021 272 4747

Wānaka is no sleepy town when it comes to being on trend with the latest fashion. Thanks to the sharp looking folks at 47 Frocks, you can wander the lakeside dressed to impress with the latest threads and accessories from NZ designers. 

An effortlessly cool space, the focus is on ensuring visitors have a fun time choosing some of the luxe items to take home. With a who’s who of NZ designers to browse, beauty products, and handbags mean the store really does have something for every fashion lover. 47 Frocks is beautifully curated with tidy piles of jeans, neat hangers of dresses and tabletops carefully laid out with perfumes, candles and bright pairs of shoes. Big old mirrors lean up against the walls and the generous dressing rooms allow you plenty of breathing space to decide on your next purchase.

A crisp white layout with high wooden ceilings and floor length windows facing out to the street, 47 Frocks is an aesthetically pleasing spot to spend an afternoon picking through the various bits of beauty on offer. The staff are fun and smiley and attentive without being overwhelming. Perfectly styled themselves, it’s hard not to be inspired to try wearing something with a little more flair. Nom*d to Yu Mei handbags to Sans Ceuticals, means it’s possible to spend all your pocket money here at once, and, with an emphasis on quality, they’re items you’ll enjoy time and time again.

Words by Rosie Morrison & Photography by Nancy Zhou

Information not correct? Report an error

Location

47 Helwick Street, Wanaka

Nearby Places

arc

Dining room with wooden table and chairs at arc, Wānaka.
Place Wānaka
Cafes icon Restaurants icon

Owners of arc, James Stapley and Sam Cooper, know a thing or two about what makes a good eatery.

FuDog

A dragon print on a wall inside the restaurant.
Place Wānaka
Restaurants icon

While their techniques are worthy of fine-dining, this restaurant likes to keep dinnertime fuss-free and fun.

Kika

Flatlay of plates of food from Kika.
Place Wānaka
Restaurants icon

Dark and elegant, Kika is an award-winning restaurant tucked away from Wānaka's main street.

The Coffee Shack

A woman waiting in line at The Coffee Shack.
Place Wānaka
Cafes icon

Proof that good things come in small packages, The Coffee Shack serves up some of the best coffee in town from its pocket-sized converted garage interior.

Similar Places

Bella

View of racks of clothing and a counter.
Place Wānaka

Bella is a Wānaka womenswear store that wants to make women feel great in what they wear and how they wear it.

Revology

Old chest of drawers.
Place Wānaka

French composite and materials specialist, Alex, and New Zealand human rights lawyer, Monique, are the heart and soul behind Wānaka’s concept store & tea house, centered around conscious living.

The Precinct

View of the hills from The Precinct.
Place Wānaka
Cafes icon

The Precinct came on the scene in late 2020 as a stylish, shared complex with a range of alluring retail and hospitality stores.

Gallery 33

Entrance to the gallery.
Place Wānaka

Whether it be painting, sculpture, ceramics or jewellery, this gallery isn’t fussy when it comes to medium.