47 Frocks

Monday10:00 am – 5:00 pm.

Tuesday10:00 am – 5:00 pm.

Wednesday10:00 am – 5:00 pm.

Thursday10:00 am – 5:00 pm.

Friday10:00 am – 5:00 pm.

Saturday10:00 am – 5:00 pm.

Sunday11:00 am – 3:00 pm.

47 Helwick Street

021 272 4747

Wanaka is no sleepy town when it comes to being on trend with the latest fashion. Thanks to the sharp looking folks at 47 Frocks, you can wander the lakeside dressed to impress with the latest threads and accessories from NZ designers.

Split into two equally cool areas, the focus is on ensuring visitors have a fun time choosing some of the luxe items to take home. Inclusions of beauty products, lingerie and swimwear mean the store really does have something for every fashion lover.

Both spaces are beautifully curated with tidy piles of jeans, neat hangers of dresses and tabletops carefully laid out with lingerie, candles and bright pairs of shoes. Big old mirrors lean up against the walls and the generous dressing rooms allow you plenty of breathing space to decide on your next purchase.

A crisp white layout with high wooden ceilings and floor length windows facing out to the street, 47 Frocks is an aesthetically pleasing spot to spend an afternoon picking through the various bits of beauty on offer. The staff are fun and smiley and attentive without being overwhelming. Perfectly styled themselves, it’s hard not to be inspired to try wearing something with a little more flair. Lonely lingerie to Yu Mei handbags to Smashbox makeup, means it’s possible to spend all your pocket money here at once, and, with an emphasis on quality, they’re items you’ll enjoy time and time again.

Words by Rosie Morrison & Photography by Anna Briggs

47 Helwick Street

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