47 Frocks

Fashion key icon.
Fashion key icon.

Monday10:00 am – 5:00 pm.

Tuesday10:00 am – 5:00 pm.

Wednesday10:00 am – 5:00 pm.

Thursday10:00 am – 5:00 pm.

Friday10:00 am – 5:00 pm.

Saturday10:00 am – 5:00 pm.

Sunday11:00 am – 4:00 pm.

47 Helwick Street, Wānaka

021 272 4747

Wānaka is no sleepy town when it comes to being on trend with the latest fashion. Thanks to the friendly team at 47 Frocks, you can wander the lakeside dressed to impress with the latest styles and accessories from New Zealand designers. 

An effortlessly cool space, the focus here is ensuring visitors have fun choosing luxe items to take home. With a who’s who of NZ designers to browse, the range of clothing, skin care and handbags means this store really does have something for every fashion lover. 47 Frocks is beautifully curated with tidy piles of jeans, neat hangers of dresses and carefully laid out perfumes, candles and bright pairs of shoes. Large mirrors and generous dressing rooms allow you plenty of breathing space to decide on your next purchase.

A crisp white interior with high ceilings and floor-length windows facing the street, 47 Frocks is an aesthetically pleasing spot to spend an afternoon picking through the various bits of beauty on offer. The staff are fun, smiley and attentive without being overwhelming. Perfectly styled themselves, it’s hard not to be inspired to try wearing something with a little more flair. From Nom*d to Yu Mei handbags to Sans Ceuticals, it’s possible to spend all your pocket money here at once, and, with an emphasis on quality, they’re items you’ll enjoy time and time again.

Words by Rosie Morrison & Photography by Nancy Zhou

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Location

47 Helwick Street, Wānaka

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