Caughley

Returning from a two year e-commerce working / internship in Shanghai, Rachael Caughley found herself thinking wistfully about her part time University job at Dunedin fashion stalwart Slick Willys. She missed the customer engagement, interaction and tailoring of trendy garments. After some careful consideration she decided to take on the journey of opening her own store.

Caughley features a broad edit of garments and threads for women, conveniently located separately along each side of the store. International brands are handpicked by Rachael herself and usually unique to New Zealand. They rub shoulders with a handful of emerging NZ brands like Harman Grubisa, leather specialists Don’t tell New York and environmentally conscious footwear shoemakers Sydney & Brown. Bags, belts, hats and jewellery complete the inventory, where an expansive price range varies from your $50 t-shirt to the $900 Kashmir track pants from New York.

With an online store under development and the promise of a constant collation of fresh brands, Caughley ought to keep Wellingtonians individualistic fashion sense satisfied.