True

Fashion key icon.
Fashion key icon.

Monday9:30 am – 5:00 pm.

Tuesday9:30 am – 5:00 pm.

Wednesday9:30 am – 5:00 pm.

Thursday9:30 am – 5:00 pm.

Friday9:30 am – 5:00 pm.

Saturday9:30 am – 4:00 pm.

SundayClosed.

302 Barton Street, Hamilton Central, Waikato

07 839 9946

Those passionate about clothes don’t have to leave the city limits or trawl online catalogues to fill their wardrobes. True is connecting the dots between Hamilton and the wider fashion world, with friendly service and a particularly sharp eye for warm colours, rich fabrics and high-quality clothing. The boutique opened in March 2017 as one woman’s dream to put some more goodness in this developing city and is now part of a close network of retailers who pride themselves on fine clothing and goods.

True’s range of beautiful, ethical European labels is carefully laid out and arranged to help you curate your look with timeless style. Recognising a vacancy for high-quality menswear in the region, the boutique is also focused on offering a sophisticated range of shirts, jackets and blazers to keep the boys looking dapper. Not forgetting New Zealand labels, Ingrid Starnes soaps and candles are on sale, as well as a range of accessories that will provide you with the finishing touches you’ve been looking for. Seeing a gap in the fashion market in Hamilton, True is bringing something a little bit different to the table. 

Words by Rosie Morrison & Photography by Anna Briggs

Information not correct? Report an error

Location

302 Barton Street, Hamilton Central, Waikato

Nearby Places

On A Roll

Dumplings in a bowl from On A Roll.
Place Hamilton
Restaurants key icon.

On A Roll has clocked up a devout following of local foodies from all around Hamilton. The eatery itself is the embodiment of good vibes, whilst the menu will leave you salivating.

Cream Eatery

An outstretched arm places a plate of bacon and eggs and hollandaise on the pass at Cream Eatery in Hamilton.
Place Hamilton
Cafes key icon.

From the legends behind cult-favourite eatery Winner Winner Chicken Shop comes a new venture sure to satisfy foodies from all corners of Hamilton.

Dumpling House

Red hanging lanterns at Dumpling House.
Place Hamilton
Restaurants key icon.

For hearty, authentic Chinese food, head straight to Dumpling House, a wholesome eatery serving up friendly vibes and even better dumplings. After operating for 12 years and opening two venues, this family-run establishment has truly made its mark on the Hamilton food scene.

Little Mash

Close up of kids shoes inside Little Mash kids clothing store Hamilton.
Place Hamilton
Fashion key icon.

Those with small humans in their life need to check out Little Mash.

Similar Places

Lovegrove Lane

Lovegrove Lane in Hamilton.
Place Hamilton Editor's Pick
Cafes key icon. Services key icon.

Bring your basket, your yoga mat and positive vibes, and walk away charmed by Lovegrove Lane.

Crate

Hats and shorts on display inside Crate clothing store Hamilton.
Place Hamilton
Fashion key icon.

Fashion-forward fellas are spoilt for choice at modern Hamilton clothing store Crate.

Electrify

Man fixing a yellow bike.
Place Hamilton

People come from all over for Electrify's willingness to give honest, and helpful advice (without the sales pitch).

Little Mash

Close up of kids shoes inside Little Mash kids clothing store Hamilton.
Place Hamilton
Fashion key icon.

Those with small humans in their life need to check out Little Mash.