Those passionate about clothes don’t have to travel to Auckland or trawl online catalogues to fill their wardrobes. True would like to connect the dots between Hamilton and the fashion world, with friendly service and a particularly sharp eye for warm colours, rich fabrics and high quality clothing. The boutique opened in March 2017, and began as one woman’s dream to put some more goodness in this developing city. True is a part of a close network of retailers who pride themselves on fine clothing and goods.

True’s range of beautiful, ethical European labels are carefully laid out and arranged to help you curate your look with timeless style. Seeing a lack of high quality menswear in the region, the boutique has also focussed on providing men with fashion options, offering a sophisticated range of shirts, jackets and blazers to keep the boys looking dapper. Not forgetting New Zealand labels, Ingrid Starnes soaps and candles are on sale, as well as a range of accessories that may provide you with the finishing touches you’ve been looking for. Seeing a gap in the fashion market in Hamilton, True is bringing something a little bit different to the ‘up and coming’.