Fashion key icon.
Fashion key icon.

Monday9:30 am – 5:00 pm.

Tuesday9:30 am – 5:00 pm.

Wednesday9:30 am – 5:00 pm.

Thursday9:30 am – 5:00 pm.

Friday9:30 am – 5:00 pm.

Saturday9:30 am – 4:00 pm.


302 Barton Street, Hamilton Central, Waikato

07 839 9946

Those passionate about clothes don’t have to leave the city limits or trawl online catalogues to fill their wardrobes. True is connecting the dots between Hamilton and the wider fashion world, with friendly service and a particularly sharp eye for warm colours, rich fabrics and high-quality clothing. The boutique opened in March 2017 as one woman’s dream to put some more goodness in this developing city and is now part of a close network of retailers who pride themselves on fine clothing and goods.

True’s range of beautiful, ethical European labels is carefully laid out and arranged to help you curate your look with timeless style. Recognising a vacancy for high-quality menswear in the region, the boutique is also focused on offering a sophisticated range of shirts, jackets and blazers to keep the boys looking dapper. Not forgetting New Zealand labels, Ingrid Starnes soaps and candles are on sale, as well as a range of accessories that will provide you with the finishing touches you’ve been looking for. Seeing a gap in the fashion market in Hamilton, True is bringing something a little bit different to the table. 

Words by Rosie Morrison & Photography by Anna Briggs

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302 Barton Street, Hamilton Central, Waikato

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