Making His Mark

Alan Deare

Alan Deare sitting in a cafe.

Alan Deare has made his mark on the cultural sector and publishing, picking up a swag of awards along the way. A decade on from establishing Area Design, Alan shares his thoughts on contemporary culture, music and the brand identity of some of those neat places he’s had a hand in creating.


12 hours Hamilton

The interior of Mr Pickle's in Hamilton.


Lovers of sport, great food, and wine make up the population of people who have a palpable sense of loyalty to their city, Hamilton.



From rags to riches, Frankton has long been touted as the Cinderella of Hamilton. This eclectic railway suburb now hosts some fantastic eateries and producers. With a rollercoaster history in its rearview, this suburb is under ongoing transformation, guided towards a trendy future. With plenty of beautiful old buildings, business investment, and a younger population calling it home, Frankton is quickly rising as a destination.