Spend Consciously At Hamilton’s Best Sustainable Stores

Colourful items and a rack of vintage clothing from FOUND store in Hamilton.

This is the definition of feel-good shopping.

Words by: Jess Willemse

Photography by: Neat Places

When it comes to conscious consumption, shopping sustainably takes many forms. From reviving second-hand garments, to transparent supply chains and products built to last a lifetime—there’s no right or wrong way to go about it. 

And the truth is, the biggest power we as customers have is to vote with our dollar. So by choosing to shop with brands and stores that align with our values, we’re backing a future we believe in. 

So we’ve made it easier for you to drop your coin with purpose—here are nine of the best sustainable stores in Hamilton.

Browsers Quality Secondhand Bookshop

Riverbank Lane, 298 Victoria Street, Hamilton Central, Hamilton

There’s something quite poetic about giving books a new lease on life—after all, that’s the purpose of stories, documenting moments in time for the next generation to enjoy. Browsers Second Hand Books have been backing Hamilton bookworms since 1996, offering and buying a curated selection of high-quality second-hand books. Expect artfully displayed shelves stacked high with everything from arts, photography, travel, music and fiction—pure bliss. 

Go Eco Waikato Environment Centre

188 Commerce Street, Frankton, Kirikiriroa

Go Eco is much more than just a store—it’s a purpose-led community organisation that’s been shaping environmentalism in Hamilton since 1993. From a bike repair hub to kai (food) education and recycling initiatives, they know a thing or two about having a positive impact on our environment. The Go Eco Shop is all about supporting this philosophy, offering zero-waste lifestyle products, gardening supplies and locally made goods. 

Needle in the Hay

300 Barton Street, Hamilton Central, Hamilton

As the name suggests, Needle in the Hay is about finding those thoughtful, hidden gems in a world full of clutter. Follow a hidden alleyway down to an unsuspecting shop front for a browsing experience filled with moments of delight. The collection on offer spans all sorts of eclectic goods, many with a lifetime of stories behind them. Think vintage fashion through to an eclectic selection of homewares, records and New Zealand made goods. Your precious treasures will be wrapped up to go in alternative packaging, such as old sewing patterns, bringing the shop’s dedication to reusing full circle.

Organic Nation

245 Commerce Street, Frankton, Hamilton

For those who live a more holistic lifestyle, Organic Nation is the grocer for you. It goes without saying that the team here is all about organic products focusing on natural, vegan, dairy-free and gluten-free alternatives. Whether it's fresh veg, baking bits, tasty treats or craft drinks, they'll keep your pantry stocked with the good stuff. You'll also find a bunch of self-care staples like skincare, vitamins, and protein powder, as well as a couple of more boutique brands. One thing is for sure; you'll want to bring a big reusable tote bag.

Trek 'n' Travel

221 Victoria St, Hamilton, Hamilton

Trek ‘n’ Travel’s motto is simple: it’s all about ‘going the distance.’ They’ve been equipping locals to get the most out of their adventures since 1997, so expect expert advice and top-quality brands designed to last. While they stock a variety of products, the common thread between each brand is their commitment to reliability. Because let’s be honest, there’s nothing worse than your equipment giving out on you in the middle of a trip. They also make a conscious choice to try and offer New Zealand-made products where possible, like Earth Sea Sky clothing.

Framing House

Lovegrove Lane, 3/394 Grey Street, Hamilton East, Hamilton

Tucked away in Hamilton’s beloved Lovegrove Lane, Framing House is here to help you preserve the moments that matter. Here the approach is small-scale and bespoke, using natural and archival materials to enhance and protect your precious pieces. They’re also here to help fix or salvage items that might have seen better days. Should you wish to add a touch of conscious beauty to your living space, you’ll also be taken by the small homewares collection on offer, including small-batch ceramics, textiles and upcycled furniture


The Riverbank Lane, 298 Victoria Street, Hamilton Central, Hamilton

Situated in the ever-so-stylish Riverbank Lane, FOUND is our go-to for that extra-special piece that will last many fashion cycles to come. Founders Ann-Maree and Liz share a passion for well-designed and vintage garments, as well as a flair for homewares. You’ll find just this plus friendly service at this one-of-a-kind boutique. It’s hard not to feel welcome in a space like this, as FOUND was created with the intention of bringing together like-minded people and forming new connections. Sounds like a place we want to throw our support behind.

Waikato Farmers Market

The Barn, 3 Brooklyn Road, Claudelands, Hamilton

It doesn't get more down to earth than picking up your weekly shop from the farmers market. Luckily, Hamilton foodies can feel good about feasting by backing local producers and artisans at the Waikato Farmers Market. Catch the stalls at Cambridge on Saturday or at Claudelands Event Centre in Hamilton on a Sunday. Here, you're sure to find something to satisfy your tastebuds, whether you're into organic produce or down for delicious handcrafted pastries.

Recycle Boutique Hamilton

322 Grey Street, Hamilton East, Hamilton

Recycle Boutique is one of the most well-known consignment stores in NZ, and lucky for us there’s a branch right here in Hamilton. Here you’ll find a slew of ways to engage in their number one mission; reducing waste from the fashion industry. Whether you want to give to their donation program, find a new home for your treasured pieces or pick up some American vintage, there’s plenty of ways to get involved. Whatever you choose, you’ll be helping to extend the life of clothing, which is one of the most conscious ways to approach fashion.

Neat Hamilton Places

Banh Mi Caphe

Woman eating at Banh Mi Caphe, Hamilton.
Place Hamilton
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A visit to Banh Mi Caphe is going to transport you straight to street side in South East Asia.

Gather Food House

Sweet treats on display at Gather Foodhouse, Hamilton.
Place Hamilton
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Presentation is key to the ethos at Gather.

Trek 'n' Travel

Rab puffer jackets on racks at Trek 'n' Travel, Hamilton.
Place Hamilton

A specialist outdoor and adventure shop for the young and the young-at-heart.

The River Kitchen

Waitress holding plate with pancakes.
Place Hamilton
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The River Kitchen team believes life is too short for generic eating experiences and uses food as more than just fuel, but a way to foster community. Dining here feels like a true celebration of local flavours, and local people.